Emerging Designer Spotlight: Maia Bergman
Designer, Maia Bergman, made a stylish splash into the fashion world when her graduate collection at Central Saint Martins scored her a finalist nomination in the 2013 H&M Design Award. Maia’s whimsical designs and pastel-infused beading invoke a world of sugary-sweet fairy floss and golden summer sun. I love the way she combines such intricate beading with simple, modern cuts, giving her pieces a futuristic look while still retaining an innocent girlish charm.
Recently, I chatted with her about her inspirations and her design work thus far.
E&F: How did you first become interested in using beading in design?
Maia: I was looking into making a drawing without an actual print, so beading was a good technique that helped recreate a print in the form of a gradient.
E&F: Could you describe the process that goes into creating your beading designs?
Maia: It has a lot of engineering work behind it, but also a lot of randomness and space for spontaneity.
E&F: Which designers inspire you?
Maia: I like Christopher Kane a lot, as well as Versace and Miu Miu. Designers who are playful yet elegant.
E&F: Is there a particular place or culture that inspires your design ideas?
Maia: Lately I’ve been moving around a lot and have finally found my place again. Home is the most important place for sure. But the source of my inspiration is always music-related – even if it’s not obvious in the outcome – and also the people that surround me are a source of inspiration.
E&F: Do you work in any other art forms?
Maia: Not really, but I like collages a lot and I did photography before this, and I quite enjoy developing the pictures myself.
E&F: What are your short term plans?
Maia: I am working on a small bespoke collection at the moment.